Young Investor Campaign
Role:
Executive Creative Director
Context:
After the meme stock craze, misinformation on investing and trading spread rapidly on social media from unreliable sources, with younger novice investors being especially vulnerable. They needed a source of credible information.
Strategy:
Tapping into trends of short-form video and authentic, less-produced content, this campaign delivered solid financial education from a trusted source to help young investors build financial literacy and feel more confident in their money management decisions. It was produced completely in-house under my creative direction.
Impact:
The campaign generated strong organic engagement across social platforms, achieving meaningful reach and interaction without any paid promotion.