Social Content and Customer Engagement
Role:
Executive Creative Director
Context:
TD Ameritrade sought to strengthen its social media presence. For that to happen, a steady stream of quality content had to be produced and brought to market faster than the current process allowed.
Strategy:
Collaborating with social media marketing partners, I helped shift the program toward a more consistent content strategy. The bulk of social media work was brought in-house and a dedicated creative team established to deliver evergreen and market-related content faster, keeping the brand relevant and active in industry conversations.
Impact:
Under my supervision, the social media marketing program evolved into an always-on, full-funnel growth engine that increased awareness and engagement across platforms while achieving 40% savings for the company.