Rio Olympics
Role:
Creative Director
Context:
Olympians and investors have more in common than people think. That strategic insight was at the heart of this award-winning Team USA sponsorship campaign.
Strategy:
Connecting Olympian clients with next-generation Olympic hopefuls and non-Olympian clients, this social-digital-first campaign showed how similar the athletic and financial journeys are when it comes to pursuing goals. I led the concept development, creative strategy, and execution of all campaign assets, including athlete-focused branded content produced in collaboration with ESPN Studios.
Impact:
#LikeYou became the company’s No. 1 social campaign generating the most content views and highest engagement rate at the most efficient spend level ever. Adweek ranked the Hopefuls Reveal launch video as the second most emotionally compelling ad of the Rio Olympics.